Business Builder Day Speaker Agenda

9:00 AM

Louis Katz
Louis Katz
Chief Courage Catalyst of The Courage Inside

Playing it safe seems smart. Louis Katz reveals why playing loud is essential to breakthrough success. In his signature keynote, "Fortune Favors the Bold," Louis explores how embracing everyday courage can transform individuals and ignite innovative cultures within organizations.

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10:30 AM

Jessica Koefod
Jessica Koefod
Managing Director of Principal Financial Group

From A to Exit: Everything You Need to Know About 401(k)s and ESOPs You’re growing a business, leading a team, and trying to make the right decisions—not just for today, but for the long game. Retirement plans probably aren’t at the top of your to-do list, but they should be. This panel cuts through the complexity of 401(k)s and ESOPs with straight talk from a financial advisor, a 401(k) pro, and an ESOP expert. We’ll dig into what makes sense when you’re scaling, how to attract and retain talent, and what your options really look like when it’s time to exit.

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Michael Johnson
Michael Johnson
CEO of Resolve

The landscape of digital marketing is being shook up like never before! With the onset of AI & LLMs there has never been more opportunities to show up in front of your prospective customers online. In this presentation Resolve CEO Michael Johnson will walk you through the top tips for continuing to rank well in Google as well as how to make your site an attractive option for LLMs like ChatGPT, Perplexity, and Google AI Mode.

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Chadwick Taylor
Chadwick Taylor
Founder/CEO of Service Center Pro

In this talk, Chadwick Taylor, CEO of Service Center Pro, unpacks how “kind candor”—the art of telling hard truths with clarity and compassion—transforms company culture, accelerates growth, and builds teams that thrive under pressure. Drawing from his journey scaling SCP from a basement startup to a top 1% performer in the answering service industry, Chadwick shares candid stories of the awkward conversations, accountability pitfalls, and mindset shifts that shaped their success.

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12:00 PM

Cameron Keller
Cameron Keller
Founding Partner of Keller CPAs

Your financial numbers are talking—are you listening? This session helps you decode what your financials are really saying about your business. You’ll learn how to identify what truly drives performance, set goals that actually move the needle, and what to do when things don't go as planned. You'll walk away with a clear framework to turn data into direction—and measurements into momentum. Perfect for anyone ready to stop guessing and start growing with confidence.

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1:30 PM

Shannon Madsen
Shannon Madsen
District Director, Boise District Office of U.S. Small Business Administration (SBA)

Government Contracts: Your Pathway to Federal Opportunities

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Kapi Thomas
Kapi Thomas
Director of Digital of Lotus Boise Corp

Focusing on how to advertise your small business with limited funds, the do's and don'ts of how to advertise on Google and Social Media. Options for larger scale advertising when you have the budget or special events and how to purchase traditional and digital media buys.

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